In the late 90s, Lightbodys Santos went through a transformation in image. With the logo being the statue of liberty, the current chairman, Goolam Allie, wanted to break away from the Americanization of the logo. The club went through a name change at the same time, but kept their slogan of being 'the peoples team'. The name and logo has changed to what is visible today.
The logo represents a soccer ball, but upon closer inspection it is made up of people connected by their feet. As football is the biggest sport worldwide, it is the only sport that has brought people together and unified people regardless of the age, race and religion, as everyone is equal on the football field. Football is considered as the world interface language, an activity that creates openness and develops communities across racial and ethnic barriers. A language is a way of communication that has rules of order, however, a red card is a red card in any language and the rules of the game are the same in every country.
Having been rebranded in order to stay with the ever-changing trends, it is not surprising to find these cycles recycling themselves, evident in the logo that now holds strong similarities to the one adopted in the 1980s.
The logo now still represents what it always has, the unity and equality that the club believes in within the Santos organisation as well as the environment in which it operates.